1.


Animal Care Lancaster Rebrand


Contents

2.


Own Start-up Business Rebrand

3.


Email Template

1. Animal Care Initial design

The original branding feels outdated and lacked visual impact.


The logo is pixelated and unclear, the website copy quality is weak, and inconsistent design choices reduce the overall professionalism and appeal of the brand.


Social media posts also lacked cohesion and visual clarity, resulting in a disjointed online presence.

Current Social Media Grid

New Website Design

Leaflet and Business Card

The New Social Media Grid


3 content pillars:

  1. Facility promotion
  2. Facts about animal rescue
  3. Introducing followers to new animals at the shelter

The Rebrand Result:

I refreshed the brand with a modern, energetic look and feel.


I redesigned the logo for clarity and scalability, improved website visuals and copy for better readability, and applied consistent branding across web and social platforms.


The new visual identity now feels cohesive, clean, and much more engaging.


Tools used: Canva

2. Own Start-up Initial design

The initial brand identity leaned towards a dark, luxury aesthetic with a black-dominant colour palette.


While visually striking, it felt too formal and lacked emotional warmth.


The tone didn’t reflect the friendly, empowering values of the brand.

- Logo

- Business Card

- Instagram Grid

- Planner and Membership Platform Advertisement

First Improvement: Colour Changes

A simple colour uplift instantly changed how the brand was perceived and for the first time caught the eye of investors.

Final Rebrand

Logo - Poster - Event Banner


I rebranded with a lighter, more inviting visual identity to better connect with the target audience.


I introduced a softer colour palette, updated the typography, and refined the layout to create a more approachable and uplifting tone.


All digital and print assets were unified under this refreshed direction, resulting in a cohesive, consistent, and purpose-led brand experience.


Tools used: Canva

Linked-In Banner

New Instagram Grid


(Before Instagram switched to rectangle feed)

3. Email Template for a Youth Organisation


I designed a promotional email template for a fictional Youth Outreach Centre to showcase my ability to create impactful, community-focused visual communication. The goal of this concept piece was to engage donors and volunteers through a positive and community-focused design.


Design Highlights:

  • Used a bright, welcoming colour palette and imagery to reflect the spirit of youth and support
  • Structured the layout to balance storytelling and calls-to-action
  • Created clear visual hierarchy using bold headlines, contrast blocks, and grouped information


Tools used: Canva


Thank You!